For self-directed investors
Sensible Investing® is a rules-based valuation engine that turns published financials into plain-language verdicts — each one carrying an enforced margin of safety.
Not a screener. Not a tip feed. Not a chatbot with an opinion.
3 days free · no credit card required · cancel any time
Coverage
Thousands of listed equities across four major North American exchanges, all in one subscription — with more markets on the way.
NASDAQNew York, US
NYSENew York, US
TSXToronto, Canada
TSXVCalgary, Canada
Non-financial equities only · banks, insurers and asset managers are out of scope
Why Sensible Investing
A verdict is only worth acting on if you can see how it was reached, and trust that the rules did not bend to reach it. Three commitments make that true.
The margin of safety is enforced before a verdict is issued, so a stock only clears when it clears with room to spare. The rules hold on the days you would rather they did not.
Unlike screeners · thresholds cannot be loosened
The engine names what kind of business it is looking at first, then values it on the terms that fit — so asset-heavy and asset-light names are never measured with the same yardstick.
Unlike one-size ratios · method follows the business
Follow any conclusion down through the rule that produced it to the financial statement line it came from. Nothing asks for faith, and nothing hides behind a composite score.
Unlike generic AI · no unexplained answers
Start with 3 days free
One plan, two ways to pay. Every stock, every exchange, no add-ons.
Not for you? Full refund within 30 days, no questions asked.
Not ready for a year? Same access, month to month.
Investing is easy
Run your watchlist through the engine tonight and find out which names actually clear their margin of safety — and which ones you have been talking yourself into.
3 days free · no credit card required · cancel any time